Cyber security is changing, and so is the way it’s being sold
Cyber security vendors still have sales targets to meet and their own products to glorify, but a “weird sales dynamic,” as Brian Krause describes, is also creeping its way into the market.
“Every single person in here is a salesperson, there’s no denying what we’re doing here … it’s our software first,” said the director of North American channels for Centrify, referring to a room full of cyber security vendors at Optiv Security‘s 2018 Toronto Enterprise Security Solutions Summit last week. “But we’re seeing more, especially in the software community, most of us are partnering with each other.”
